How to Monetize Your Facebook Groups

I first heard about Deasha Waddup through a podcast that I follow.  She runs a company called Social Treats and she was talking about Facebook and Facebook groups, in particular, and how they can be leveraged to really boost business to the next level.  I was so inspired by what I was hearing that I reached out to her to learn more, and this is what I learned.  Deasha worked in marketing for upwards of 8 years, is accredited by Facebook, a certified league trainer and one of the amazing humans responsible for training small businesses online and in person through the She Means Business Facebook initiative (in partnership with Enterprise Nation).  Her own business, around since 2016, has relied on organic social media strategies to grow and her work is so successful that she has helped multiple businesses grow into the six and seven-figure range.  Deasha sat down with me to share some of her breadth of knowledge and I want to share it with you today, as well. 

When it comes to Facebook groups, Deasha shares that the biggest mistake she sees people making is that they’re not selling their products or services enough.  After posting a few times about what it is that they offer, she notices that they start to lag with their posts, assuming that their audience knows what they offer and will, therefore, ask for whatever it is that they need.  That’s usually not the case and, in becoming lackadaisical about posting our services, we run the risk of our audience assuming we no longer do that, thus potentially losing a lot of business. 

Ironically enough, the other big mistake she often notices are people doing the opposite of this, posting multiple times about the same thing and going way overboard in an effort to pitch their products or services without creating enough value around them.  Going this route can leave your audience feeling as though they’re being force-fed your content (which doesn’t feel good, either). 

So, how do we remedy this to make it feel more balanced and authentic?  Believe it or not, it’s not about trying to sell less.  In fact, Daesha shares that she includes a call to action on almost every single post.  It is, however, about creating a sense of value around what it is that you’re selling.  This can be done by giving examples.  How, exactly, will my product or service help you to remedy your problem?  What solution do I have to the issue that you keep coming up against?  The more concise of a solution you can offer, the more value you’ve created.  The call-to-action component is super important, as well.  Once you’ve given that structured example, you’ve got to invite your audience to reach out so that they have a clear path illuminated for them that explains exactly how to work with you.  In other words, don’t be afraid to be bold and take ownership of the ways you can support your audience. 

When you step out of the shadows and take this bolder approach, what can you expect to happen?  Deasha offers a great example of one client who was shocked that so many people who were already in her circle were on board with signing up for her program.  After all, if you don’t put it out there, how will you know who is interested in what you’re offering, right?  Just taking that first step in really owning your creations can be a wonderful way to intrigue a whole group of people you already had access to. 

All this being said, it doesn’t mean that having their own Facebook group is going to be right for every single business owner, so how do you know when you’re ready?  Let’s start by recognizing when you’re probably not ready.  Deasha shared with us her own challenges with this around the first time she started a Facebook group.  Lacking time and stressed out about finding new clients, she didn’t have the bandwidth to nurture and grow the community she was trying to cultivate, leaving it feeling flat and disconnected.  Her point?  You need to make sure that you’re taken care of before you can try to take care of everybody else.  Put your energy first into building a reliable client database and an income that leaves you feeling supported and then, when that consistency is present, start to consider your own Facebook group. When she was ready to commit the time and energy, Deasha relaunched a new group.  She was able to double the size of the old group in half the time, simply because she had the time to dive in deep, get to know her audience and begin to really build those authentic connections with them.   So, how do you get new members to your group anyway?

Rather than inviting everybody on your friends list, Deasha encourages you to speak candidly about what’s happening in the group.  What value are the members getting out of it daily, weekly, monthly?  The more that you talk about it (not from a salesy place but, again, from that place of creating value), the more likely your audience is to get curious and go check it out on their own.  Some other simple strategies she uses are making sure that there is cohesiveness across her business platforms (her group name and podcast name are the same), as well as optimizing her group for SEO so that it’s easily searchable.  Once they’re in your group, they will see all of your posts, know easily how to get in touch or work with you, and the rest is history!

If you’re not quite ready to start your own group, Deasha shares some tips on how to leverage other people’s groups to grow your business.  She tells us to see your clients as whole human beings.  Where does your audience hang out and what are they seeking?  If they’re looking in certain places, it makes sense that you should be there and easily accessible.  There is a caveat to this, though.  For example, a weight loss coach might go into a weight loss group, but it is likely already inundated with other coaches.  A Mom’s group, however, will give you other commonalities to pull from and opportunities to become the expert around weight loss in that space.  In this way, you can leverage that group without taking it over (which runs the risk of flagging you to the admins). 

There is so much valuable information that Deasha imparted to us, and I hope you’ll take the time to listen to the entire podcast for even more tips and context.  We were so grateful to have her here dropping all of this amazing information and I hope that it helps you to grow your business to new heights.  Don’t forget to join our Facebook group, “Be a Confident Entrepreneur, Gain Confidence and Grow Your Business” to gain early access to more helpful tips, inspiration and a growing community of entrepreneurs just like you!

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Transcript:

SPEAKER 1: TRACY BEAVERS
SPEAKER 2: DEASHA WADDUP

Speaker 1: Hello my sweet friends! Happy Friday Eve day to everybody. Today we are only on Facebook. I hope my instagram people are not missing me, but we've got a special guest and I'm using Stream Yard to connect her in, all the way from across the pond. So,today my special guest, Daesha Waddup, is here. She's got a supercool accent. You're going to love her and she's going to tell us all about facebook groups, how to monetize them and how to make the sales process easy rather than that hard sell that nobody likes. Right? And you know I'm all about that. I've trained you guys on all about how to make sales easy and how it's built on relationships and how to just make it flow. And she is here to bring us her strategy and her tips and I can't wait for you to hear from her. But first, if you're new to me and I'm new to you, I am Tracy Beavers, I am your business and sales coach and my passion is helping you, the small business owner, entrepreneur, build that business of your dreams, gain the income that you seek and have time for your family along the way. Yes, all of that is possible. I work with my clients to create a road map of clear action steps all laid out, easy to follow, so they can build their businesses and save their sanity. And if you're interested in that, that sounds good to you. Reach out to me and let's talk about what we can accomplish for you together, because your success is absolutely my priority and my 2022 schedule still has a few openings left. So if you're on the fence, get off the fence, contact me to chat about private, one on one coaching. Let's get those questions answered. I can tell you exactly how it works and then we can figure out what's best for you. And if you're here live, give us the heart in the chat. We're going to answer questions at the end. So please throw your questions in the chat if you have some and if you're catching this on replay, love that too, throw a smiling face in the chat. And if you have questions, my replay guys and gals, put your questions in there too. Tag my name or my assistant, Jill, and we will see your question and I will reach back out to Deasha and we will get you an answer. You guys, I'm so excited to have my friend and colleague, Deasha Waddup,  appear with us today. I first heard her on a podcast that I follow and her information about Facebook and Facebook groups was so good. So I looked her up and I started connecting with her and it turns out we have a lot in common when it comes to helping business owners, just like you, grow their businesses on social media. So let me tell you about her. She has a company called Social Treats. She worked in marketing for over eight years. She is accredited by Facebook, very impressive, as a certified league trainer and she trained small businesses in person and online as part of the She Means Business Facebook initiative in partnership with Enterprise Nation. She has helped businesses scale to multiple six and seven figures and she scaled her own to that height also, since she launched her business, Social Treats, back in 2016. She uses organic social media strategies, so not paid ads. You guys know I'm all about organic. She has perfected a system that she now teaches through her coaching programs. She enjoys working remotely from any location in the world. She loves to travel. You should see some places she’s been and she believes that everybody should have that same freedom and flexibility in their life. And she's passionate about helping other people to consciously create a life that they choose. And I also know that she loves Persico, as do I, and I also know that she's a major dog lover, as am I. So, t’s no wonder that we’re friends.

Deasha, is there anything that I missed in that intro? You have accomplished so much and I love that you want to help entrepreneurs grow.

Speaker 2: No, I think you nailed everything. Thank you so much for having me.

Speaker 1: Yeah, you betcha. We’re definitely live. I was just going to double check-in on my Ipad. Make sure that everything was working, because you know sometimes the tech……. I want every, like I said, I want everybody to have a chance to ask questions. So pop those in the comments. We're going to get to them once we're finished and again, my replay friends, you are not left out if you have questions, type them in there, even if it's tonight or tomorrow. Be sure and tag my name though, so I see it and then I will either. If I can answer the question based on what we talk about today, I will. Otherwise I'll reach back out to her and we'll get your questions answered. So let's dive in. I know this is what you've all been waiting for, to hear her expertise. So tell me, and one of the first questions I have is: what are some of the biggest mistakes you see people making regarding facebook groups?

Speaker 2:  Yes, so I will say the biggest mistakes I see are people not selling enough. People come to me and they're like, I'm not making any sales! And I go and have a look at their Facebook groups and like they haven’t sold anything or anybody has got something to buy. Oh, I just thought they would ask or they would just know, and that's the thing people don't know and that gets, I get reminded about that all the time and somebody reached out to me recently and it was like have you stopped doing one on one? I was like, no, why? She was like, you haven't post for a while, so I assumed you just stopped doing it! Ha! Okay! Reminder to keep posting about it, so you constantly keep positioning yourself and selling yourself inside your Facebook group all the time. So that's the biggest part I see. The other thing is, and  i say this

Speaker 1: Sorry, one second. All right, my pad just turned on and it's, you can hear yourself. Probably, I'm trying to……. Ok,  I'm just going to turn it off. I’m so sorry! Ok, continue!

Speaker 2: On the flip side of that, I would say the other thing  is people being too Salesy and not giving enough value. So there is a fine line between that salesy sleazy content and not selling enough. And I think that's where people get overwhelmed and don't do anything instead. Rather than just, they don't want to come across to sell, so they don't post at all about sales. So you have to keep posting but focus on value.

Speaker 1: Got it! What is there like a ratio that you try to use ? Like an 80-20 thing? How can people know, when they're looking over the course of a week, of what they've done in their facebook group, that they are delivering enough value and that it is time and it's okay, to go ahead and make a pitch for a sale or ask for the sale?

Speaker 2: Uhhhm, I sell almost on every single post. You'll see a call to action at the bottom. So I sell in almost everything, but I will give value first. So I will say: you know, it is what people are doing wrong with their Facebook Groups.

And I will go into some examples and I'll say: you know, if you're struggling with that I have the six-figure incubator program that takes you through all of this. So if you want to connect with me around that, send me a message. So I constantly am telling people how they can work with me and connect with me. You should be doing a specific sales post at least a few times a week as well, so that people can see specifically how to work with you. I know I have a post structure for invitation to work with me posts where I have put one of those out on my personal page and I have generated like 15000 pounds worth of income from one post, and that's just because I just put my hand up and say hey, you can come work with me if you want and people will message were like: yeah, I want to work with you.

Speaker 1: Love it! So we need to not be afraid to tell people what we have and how they can work with us. I think I've been a little bit afraid, as good as I am, about sales and as much as I love what I do and as much impact as I have, I think I think you're describing me. I need to go back and be a little bit more bold, I think.

Speaker 2: Yeah! And it’s funny because I had one of my clients I was working with recently. She had just launched a new program and I said to her, you need to get out there and start talking about it more to everybody. Put it on your personal profile, put it on your group, on everywhere!  Talk about it all the live-long-day. She had so many people sign up to her program that had already been in her circle, that had been friends from college. That she was like, I never even knew they were interested in this sort of stuff.

I was like, that’s what happens when you just like, put your hand up and you’re like, “hey, this is what I do, do you want to come buy it?” and they’re like “yes!”, because they already know, love and trust you. It's the easiest sales.

Speaker 1: Yes it is. That's the thing about sales. That's my approach to sales. It’s building that relationship, bringing value to somebody else, making that connection before I ask for anything, because it's just, it's hard. I’m the kind of person that I'd rather help you first before I ask for anything for myself. So I guess that's what's made me successful in sales and all the jobs I've ever had. But I do need to be a little bit more bold in my Facebook group. So, group  members start watching for the calls to action. So tell me this,  if somebody is thinking, ok, uhhm is having my own facebook group the right move for me and my business?  How does somebody know that that's the right move rather than using other people's facebook groups?

Speaker 2: Ok! So the way that I, I just did a podcast on this recently, actually around the mistakes I made with my first facebook group. And I created a Facebook group well before I was ready. And the thing was, I didn't have time and I didn't have the clients, so I didn't have the time to spend inside the facebook group nurturing that community because I was so stressed about having, finding clients, people that’ll pay me. So what I say is: don't start a Facebook group until you know that you've got a good client roster. Because you need to have a basic income so that you're not then running around, stressed about not having income and trying to run a Facebook group and  trying to do the other things that running a business has. If you've got a consistent flow of clients and money coming into your account, then that's time to start a Facebook group.

So, I launched my new facebook group in 2020, that's like so long ago now, right? In 2020, I launched my group and I closed down my old one because the old one had about 800 people in it. It has been around since 2017. It was really stagnant and it just wasn't a good place. So, I was like, right! I'm bidding it, I'm starting a new one. And in half the time, my group has doubled in size because I now have the capacity and the team to be able to spend time in that group, nurturing the community and growing it. And I also have the knowledge of how to do that right, so doing it slightly differently to how I did it the first time too.

Speaker 1: How do you invite people to be in your group?

Speaker 2: I don't. So, I don't like the invite button.

Speaker 1: Ok

Speaker 2: I’m not a fan of it and I used the term on my post recently, Stop kidnapping people into your group! People don't want to be there. Stop kidnapping them and forcin them to be there!

Speaker 1: Well, maybe not using the invite button, but giving them the invitation of hey, I've got this awesome group.

Speaker 2:  Yeah! So tell them what's going on in the group. Share the value that's going on in the group. So for me, I talk about my group all the time and I've already mentioned it a couple of times in our session, Right? Now, I did a workshop for somebody just an hour ago and he said, how do you grow a group? And I said: well, I think I've told you 15 times about my group in the last hour. So you know, that's one way of doing it. You're just literally throwing your group in there all the time, however, people can connect with you. Go and join my group. My group name is the exact same name as my podcast, so it matches and works for that as well. And my group is optimized for SEO, so people can easily search my group and find what we're looking for as well. So I use a number of different strategies to grow my group but the main one is talking about it all the livelong day, telling everybody and like, “Hi! I’m going Live”, send out emails, I post on my group, My personal profile is so obvious that I have a Facebook group that if people come and be nosy, which they are because with human right. You come over, be nosy and then connect with it..

Speaker 1: Got it! Yep! And I always tell people to max out that personal profile because people are nosy.

Speaker 2: Yeah.

Speaker 1: And  they're going to go look and we want to have all that stuff that you do just right there for them to see it.

Speaker 2: Yeah, exactly, yeah, make sure that you’re utilizing that. But also be aware of some of the weird stuff that you might have put on your profile from years ago.

Because there's always that risk right? Like we all started a Facebook page, how many years ago now? There's always some weird stuff that you’ve forgotten.

Speaker 1:  You need to clean it up a little bit.

Speaker 2: Just be mindful of that.

Speaker 1: So, I know one of the things that you do really well is you help people figure out how to go into other people's Facebook groups and grow their businesses that way. What is the best way for people to search for Facebook groups that might be good for them that have their clients in them?

Speaker 2: Yeah! So, think about your client as a whole human. So, one of the things that I teach is not going into groups that are full of people, you know, if you’re a weightloss coach, going into other weight loss groups. Because you were going to be hunting and there's a term to use, the analogy of the Red and Blue Ocean. If you're going into a Facebook group full of other people that are talking in the same thing, you're in the Red ocean. There are so many people looking for the same thing. Whereas if you go into a group full of Mums , who are gonna want to lose weight as well, but they're not solely focused on that. You can then become the expert in that arena. Uplevel yourself and become the go-to person that maybe even the admin will reach out to and say, “Hey, you seem to know a lot about this. Wanna come and do a Live?” And some of my clients have even taken over Facebook groups and become joint admins because they've just been showing up so consistently, the admns have reached out to them and said. “Look, do you want to sponsor the group? Do you want to do something? Go Live? Take over the group?” Some of my clients have had all sorts of things happen to them from just showing up and being the expert in those groups. So when you're looking for those groups, think about your ideal clients as the whole human that they are and not just the one thing that you focus on.

So, like I love to travel. So, me being in digital nomad groups and traveling groups is a great way for me to leverage my knowledge in travelling.

But also be like, hey, by the way, I’m also a coach, so if you happen to have a business which, let's be honest, most people who want to travel a lot want to start a business.

Speaker 1: Yeah.

Speaker 2: So, they can come and work with me as well. So, there’s so many synergies that you can look for that you’re interested in that your other clients have interest as well.

Speaker 1: Right! And once again, it comes back to what we talked about at the beginning, which is going in and adding that value and giving and giving and giving, and then allowing people to be attracted to you. And then at that point you can say: hey, this is what I do.

Speaker 2: Yeah, yeah, exactly. And when you’re thinking about value, it doesn't have to necessarily be like masses of free content.

Speaker 1: Right! Right!

Speaker 2: One of the posts that I use that has generated me clients in other people's Facebook groups is a post that I've used of, I did it a few years ago. I did a selfies with strangers challenge.

Speaker 1: How fun!

Speaker 2: Yeah. So for 30 days I went out and I had to go and speak to random people on the street and have enough of a conversation with them to be like, “hey, can I take a selfie with you, obviously Pre-covid. I would, I would get a selfie with them. So I created a collage of all the 30 people that I did a selfie with during that challenge, and it's one of the post they share in the  groups occasionally around getting outside of your comfort zone and doing something that might scare just to go meet new people, get outside your comfort zone. It was really good for me from a talking perspective.

Speaker 1: Yeah.

Speaker 2: Because, when you're at work all day and you go home and you think really or even on a Saturday. This was a few years ago and I was dying of a hangover on a Saturday, and you're thinking I really don't want to have to leave the house.

Speaker 1: Too much Feseco, right?

Speaker 2: Yeah! Exactly. I'm going to have to go out and talk to people on the street, this is not going to be fun.

Speaker 1: Hilarious.

Speaker 2: But, I had committed and people wew following along on Social media. Every time I uploaded the picture,  I was like you have to go out today and find someone to talk to. I feel like a weirdo!

Speaker 1: Right!

Speaker 2: I had people message me and say I signed up to work with you because I saw that post.

Speaker 1: That's awesome. Well, it shows your great personality too, you know?

Speaker 2: Right! So, it’s nothing about what I actually do.

Speaker 1: Right.

Speaker 2: But,  I’m showing up in front of the people that I want to work with and that made a difference. So, it can just be about you showing your personality too.

Speaker 1: Got it? I love that. Paid Facebook groups are something we see a lot. Are those worth it? I mean if you're in a group and there's 15000 people in it, and in order for you to post and promote yourself, you've got to buy their membership.

Speaker 2: Yeah

Speaker 1: What do you think about that?

Speaker 2: I have played with some groups that do allow it and paid for some, and sometimes it's worth it, but can be very clickbaity. So I found that some groups, and it tends to be how big they are, and then some of them might be okay for a while and then they turn a bit weird. It's something that some big coach must be teaching because a lot of the large groups have switched to that model recently, which I find kind of annoying.

Speaker 2: Me too! I just am like why can't we just come? Like in my group you were one of the people who encouraged me because I was wanting to do this for a while but I was afraid to because I was afraid it would blow up into this big spammy thing. But you are one of the people that was kind of encouraging me along the way to say: hey, you know, have a group where people can go in and promote themselves when they want to and you know freely, and I was like: okay, I'm going to try this and if it gets weird I'm going to shut it down. But so far it's been great. In Fact, I've had to actually encourage people. Like my friend Wendy is doing a Linkedin webinar workshop thing that's going to be amazing and I was like Wendy. You've got to go in the group and post this and she’s like really? And I'm like, yes, you do! So, that's interesting now because I've had that same feeling about some of those paid groups. I'm looking at them andI'm going and I'm looking at the post and I'm like it's just everybody saying: buy my stuff, buy my stuff, buy my stuff and I thought I don't know, it just didn't feel good to me. So I was just wondering what you thought.

Speaker 2: Yeah. Some of them, like I have paid, I've probably paid for one! I pay for one at the moment and then I go for a phase of like using it for a couple of months and I'm like I'm bored of that group, and I'll go and pay for another one. But, I kind of figure out I have like a $100 budget,

Speaker 1: Yeah!

Speaker 2: To spend on a group.

Speaker 1: Yeah!

Speaker 2: So, go in and play and be like I don't like that. I'm going to switch to another one.

Speaker 1: I’ve met all those people.

Speaker 2: So, I’ll see if I can find a different one now. So, I switch it up and just play in them. Just to experiment and see if it’s worth it really. And I have had posts go viral, I had a post in a really large group that I did pay for in 2021, the start, and it was about a social media calendar, and I had a 1000 comments, maybe more, my opinion, almost 3000 actually. By the time it had done. Yeah, it was insane and I was getting all of my team on it, because I couldn't respond to everybody quick enough. I was like, everybody needs to be manning their desks responding to these comments.

Speaker 1: That's exciting though, that sometimes it can work. But just like you say, we have to just set aside a little bit of money that we're going to play with, see, see if it throws some spaghetti and see if it works, and all that. So let's talk about Sales, and I know you feel the same way I do that it doesn't need to be spammy or weird that there are ways to sell where you know you can feel good about it. So tell us, help my members here in my group with your tips on, you know, not being that hard sell.

Speaker 2: Yeah! So just come from the place of service. So, one thing: one of my clients when she first started working with me, She was, her sales school were two and a half hours long. I was like oh God! What are you doing? So we cut that down to an hour, which was fine, and now, recently she's finally cut it down to half an hour. She was like I finally just listened to what you said. A place of, what are you struggling with? How can I help you do that? Do you want to buy? And she had four out of four sales school sign up to work with her?

Speaker 1: Yeah, I love it when our coaching clients say: I finally listened and did what you said, and we're both like, and it worked right?

Speaker 2: Yeah! It blows my mind. I have a few clients, I finally sent those messages you told me to send and I'm like, and? I booked 3 sales close. Well, if you'd have done that months ago, where would you be now? Well, at least you got there.

Speaker 1: They get there but they have to sometimes get there in their own time. As my parents used to say, sometimes you've got to hit your head on the side of the swimming pool a few times before you find your way to the other side

Speaker 2: Yeah.

Speaker 1: But how can we like, we've made the connections in the Facebook group, possibly gotten into some DMs with some really great people. I know you're saying: come from a place of service. Do you just go ahead and at some point and maybe invite them to your group, or what does that look like?

Speaker 2: So for me, you have to remember that you have to come from a place of being the expert. So yes, there is coming from a place of service, but often, and I have made this mistake myself, you end up, when somebody told you what they’re struggling with. You end up giving them loads of advice. Yes, and you can do this, you can do this. And they’re like, I could do that and then they don't want to jump on a call with you, because you've like, basically jumped into bed with them already, and you haven't warmed them up and take them one on date first.

Speaker 1: Right?

Speaker 2: They’re like, Ok, Cool, thanks. They want to go on a date. So, you have to be like, oh, that's cool. Then ask more questions and more questions. So, what I do is I have three qualifying questions and that is, eliminates who I want to work with. So, for example, that I would ask these three questions to find out if they’re ideal clients. And all of my clients do this and we work on the three questions together. And the aim is to make sure that that's your ideal client and if it's not, that's fine, you can send them to a training, you can send them somewhere else.

If they are your ideal client, then you can say, “ Oh! I might be able to help you with things you said you were struggling with. You said that that was really important to you, and you needed to do it within the next 30 days, 60 days. I could actually help you do that and I have some space in my calendar next week. If you want to jump on a call, I could show you how you could do that for yourself, and if that is of interest to you, then I can share with you how we could work together to get that done.

Speaker 1: Awesome.

Speaker 2: “Oh my God! Yes!” Because, you’ve listened to them, rather than just saying,  “do you want to jump on a sales call with me?” and they're like, no. But if you say, I can help you do what you've just told me to do. But the same thing: you have to come as the expert. I had a call with one of my clients this morning. When I'm working with clients they screen share and show me all of the conversations that they’re having with people so we can work through them together. And one of the things that she was having was, she was just inviting people to jump on a call for a Copper. She was like, we’ll have a brew, she’s English, we’ll have a brew and we’ll have a chat, which is great but it’s so informal that people aren't expecting to then wanna work with you because you’ve suddenly become normal. You're not an expert any more. You've invited them to go for coffee. So, you’re now a peer, so they're never going to pay for you.

Speaker 1: Interesting, that is such a good point. They have, yes, they have to see you as the expert and not a peer. And to your point you said, you know, sometimes we make the mistake of helping people with all their problems and giving them four or five things in tips and tricks and advice, and then of course, they're not going to need you. They’re going to be like, I'm going to go work on these four or five things that you just gave me, thanks.

Speaker 2: But when you jump on a call and you work through the things and I get this quite often and I did a sales call recently and she was blown away. Because, and to have somebody actually say to me this Sales call was amazing because she, we worked through. I said, whAT are you struggling with? She told me, I said right, this is how you need to go about. She was like, that seems like a lot. How can I, how can I work with you, to help me do it?

I was like, funny you should say that, and she was like oh my God! You haven’t even pitched me! I was like that's the point of a good sales call. I haven't pitched you at all, I haven't sold to you. You have convinced yourself that you want to work with me.

Speaker 1: Right.

Speaker 2:  So,doing it that way round means that they, they've sold themselves on you. I haven't done anything. I didn’t pitch, I didn't do any sales stuff. They’re like, “ How can I work with you?” Great! No worries. Do you want to go one on one? Group? How? What do you want to do?

Speaker 1: Right. That's awesome. When we’re questioned about sales and then I want you to tell everybody all the cool things you've got going on and how they can work with you. So I do have a question about cold DM messages. I get them. I know you get them. they make my heart hurt and they literally,  I look at them and I'm so sad for that person. I'm like who told you to do this. I'm like, no! Like you get the friend request and you accept it. You're all excited and then they send you any of them, like I thought you wanted to be my friend. So do you respond to those at all? Because I have to fight myself from just messaging and back and going, I'm a business and sales coach and this is a really bad strategy and if you want a better strategy, let's connect, but I just, I don’t know.

Speaker 2: Honestly, it depends on the day and how I'm feeling that day. Sometimes I would let it slide and other times because, especially when they send VAs, and they say, my Coach has said that you should join her group. And I’m like, you should tell your coach that she needs to find a better coach. Because, this is not a good way to get people into your group. But other times I’d just let it slide and be like, I should not get involved in this. Oh! I don't know if I'm frozen or you are frozen. There we are.

Speaker 1: I'm good.

Speaker 2:All right, yeah.

Speaker 1: Yeah, kind of. The spinning wheel kind of went, and I went Oh! All right. We are a million miles apart, so tell everybody where you're located.

Speaker 2: So, I’m in Manchester in the UK.

Speaker 1: Cool, that's what I want. I want you to tell everybody what you've got going on, how they can connect with you, because you've given us so much.

Speaker 2: Yeah! So, I have a 12 month membership where we go through how to build and grow and sell inside of a Facebook group. One of my clients just yesterday messaged me and said they'd implemented some stuff that they, they learned inside of the incubator and they have had seven DMs telling them they wanted to work with them. Yeah! So we only started the incubator last week, of course. So, that's really really exciting. Yeah, that's 12 months of working with me on the Facebook group side, and if you pay in full for the whole 12 months, you get two months for free. And that's just $1970 for a whole twelve month's worth of Coaching right now. Then, if you're thinking about, you don't have your own Facebook group, but you're thinking, I need to start using other people's Facebook groups to leverage and figure out how I can show up with which “Selfies with strangers”posts and get clients, then my attracting clients program is a Self Study program, and it's only $497 and it also comes with monthly group coaching calls for life. So, still get access to me and you can self study that program as well. But of course you can reach out and work with me one on one too.

Speaker 1: Nice! I love it. Tell everybody the name of your group.

Speaker 2: So, “Scaling with Deesha.” It’s the same name as my podcast as well. So if you want to check out my group, there is so much training inside of the guides section of the group as well. And I treat my group like a concierge, so you will be welcomed into the group and directed to wherever you need to be to get you further along in your business as well. So, there is so much stuff in the guide section, and so much stuff on emails and so much stuff on my podcast that you can listen to and dive into as well.

Speaker 1:  I love it. Is there anything else that I haven't asked you that you wanted to say before I take us out of here for the day?

Speaker 2: No! Just go ahead and make sales! And if you implement anything that I said to you today and you make sales, let me know. Whether you work with me or don't work with me. I just love hearing that people implement stuff and make money in the business.

Speaker 1: I do too. It makes my heart so happy when I hear that people have taken something they have heard from me or even in this interview today. If somebody said I heard what Deasha was saying and I went and implemented it, oh my gosh, I would be over the moon. I mean, that just makes me so happy. So I think that's how that's again. You and I are very much alike. We come from a very heart centered place and we just want everybody to be successful. So thank you again so much for giving us your time and your knowledge bombs. It was an absolute treat for you to be here with us, a treat for us, for you to be here and you guys. I hope that these tips have helped you. I say this every week: I want to know what you think, know what you want to learn. What do you want to hear more of what is going to help you move the needle in your business? And it's my goal to be of value, like we talked about, and be of service. And if you're loving this content, I want you to save it in your favorites and create your own library of awesome videos that you can go back and refer to any time, and I say this every week too: don't go it alone. Being an entrepreneur is hard. Some days everybody wants to buy what you're selling and other days nobody can remember your name and if you think you're alone, you are not alone, my friend. So I want everybody to have a great balance of the week and the week-end and remember when one of us rises. We all rise. So I'm going to check the comments really quick. Jill is here, she’s my assistant. She's so amazing. There is somebody, but it just shows Facebook user and they're saying hello, hello, Facebook user! I wish I could see your name. And Martina Kimberley is here, Martina is amazing. She's a member of our group, she's a local girl, started her own salon and just kind of jumped out there and and put her brave, brave self on and to build that business and she said thank you for coming on today Deasha. Martina has been sending me people to join my group too, which is amazing. Oh! Elisa! My friend Eliaa says hello, so glad to have you. She's an expert on Instagram. She's been so amazing, helping us build our instagram presence. So we should thank you again

Speaker 2: Thank you so much.

Speaker 1: This has been a treat. So, I’m  going to click this button and end it. BYE EVERYBODY!